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Communication & Mass Media

Offerings: Bachelor | Minor

Course Description

The Bachelor of Arts in Communication degree program provides students with a comprehensive knowledge of the nature of communication, its varied forms and uses, and its multiple social, cultural, and cognitive effects. Courses introduce students to the significance of communication within their own lives, showing its relevance to the complex relationships they enter into as participants in families, communities, and organizations; as representatives of one or more cultures; and as consumers of information distributed through mediated channels.

As the world becomes more complex, so do the forms of communication needed to interact. This is especially evident within contemporary institutions where gender, race, ethnicity, sexual orientation, and social class differences must be negotiated on an ongoing basis through everyday communication activities. The study of communication in everyday settings is essential for:

  • Judging whether communication processes are effectively meeting the needs of institutions and the people involved with them;
  • Analyzing systems of communication in order to identify areas for change;
  • Devising plans to improve communication practices and systems.

Bachelor of Arts in Mass Media provides students with theoreticallyfocused and application-based frameworks to understand media, media technology, and its influence upon domestic and global culture and society. Students will study theoretically grounded approaches to a variety of media, becoming sensitive to the ways power affects media creation, distribution, representation, access, and change. Students will explore and contribute to a lively and stimulating socially conscious intellectual environment – one that allows every student to expand the scope of his or her cultural and educational experience. The program is broad-based, focusing on studies of a wide range of traditional, alternative, historical, contemporary, and emerging media within their cultural, social, historical, economic, global, and political contexts. The goal of the degree program is to help students become theoretically-informed navigators and critical consumers of media texts; skills useful for citizens of a dynamically mediated world. Minor in Critical Intercultural Communication - The cultural diversity both within and outside of the United States and its implications, the global interdependencies of nations and media systems, and potentialities for conflict demand individuals who can communicate effectively across cultural and national boundaries. The Minor in Critical Intercultural Communication emphasizes the dialectical relationships among communication, culture, context, and power. Students will take courses emphasizing theories of cultural and intercultural communication, methodologies appropriate to the study of communicative styles within, between, and among cultural groups and their effect on relations among groups, intercultural conflict negotiation, and the role that intercultural communication plays in the development of public policy, in mediated systems, and in social and political discourse.

Programs Offered:
Bachelor of Arts in Communication
Minor in Communication
Bachelor of Arts in Mass Media*
Minor in Critical Intercultural Communication**

College of Humanities, Arts, Behavioral & Social Sciences (CHABSS)

Careers

  • Advertising
  • Diplomat
  • Editor
  • International advisor
  • News anchor
  • News channels
  • Producer
  • Production assistant
  • Proofreader
  • Public relations specialist
  • Social/human service provider
  • Videorapher
  • Writer

Industry

  • Broadcaster
  • Broadcasting
  • Entertainment
  • Journalism
  • Marketing
  • Media
  • Pr
  • Publishing

Key-Terms

Advertizing, Broadcast, Broadcaster, Broadcasting, Communicate, Current events, Demographics, Digital, Editing, Editor, Events, Film, Journalism, Journalist, Marketing, Media, News, Press, Print, Producing, Production, Public relations, Radio, Social media, Television, Video, Visual, Visuals, Visulization